Client Work
A small selection of our current and recent client campaigns
UK Antarctic Heritage Trust
The UK Antarctic Heritage Trust (UKAHT) is a charity that is dedicated to conserving British Antarctic history. It protects and preserves six British sites on the icy continent, including the ‘Penguin Post Office’ in Port Lockroy and Ernest Shackelton’s shipwreck, Endurance, at the bottom of the Weddell Sea.
We’ve been working with UKAHT on a retained basis since starting our partnership in September 2022. Since then we’ve successfully announced a number of initiatives to grow awareness of the charity’s heritage sites and important conservation work in one of the most remote, challenging environments on Earth.
As part of this we manage a busy proactive and reactive press office delivering on campaign moments and initiatives, including announcing the new team set to travel 9,000 miles to live and work in Antarctica on behalf of the charity each year.
Since working together we’ve secured over 200 pieces of coverage for the charity, including flagship pieces on BBC Breakfast, Sky News, ITV News, ITV Lorraine, New York Times, Sunday Times Magazine, The Daily Telegraph, Evening Standard as well as a shout out in the Scottish Parliament wishing the team good luck in Antarctica.
Visit Leuven
Leuven is a friendly, relatively unknown picturesque city of cobbled streets and Gothic architecture located less than 30 minutes from Brussels. It was named the European capital of innovation in 2020 and is also the birthplace of the Big Bang Theory.
Working with Visit Leuven, our mission was to highlight Leuven as an ideal leisure destination for UK travellers looking for an alternative weekend city break easily accessible from London by Eurostar.
To achieve this, we pitched and organised a series of press trips to the city with The Guardian, Independent / i news, Mail on Sunday, Euronews and London Economic and secured additional coverage highlighting all the the city has to offer in the likes of The Sunday Times.
When we began our partnership together we quickly discovered that Leuven was working towards a thorough Net Zero strategy by 2030. With this in mind we set up interviews for the Mayor of Leuven to highlight the city’s impressive roadmap to a climate neutral future securing coverage in the New Statesman’s City Monitor and Cities Today.
Los Angeles Tourism
LA is one of the most famous cities in the world renowned for its glitz, glamour and cinematic history. We began working with LA Tourism on a project basis in 2022 to highlight the wide variety of cultural attractions and new openings in City of Angels with the UK media when the world started to reopen post Covid-19.
Working together we have developed a number of strong story angles to highlight what LA has to offer including new hotels and attractions with the European traveller in mind.
We also worked with LA Tourism to leverage its sponsorship of the Saatchi Gallery exhibition, ‘Beyond the Streets’. For this campaign, we raised awareness about the street art scene in Los Angeles with the chance to see some of it showcased at a London exhibition.
Interviews were set up with LA’s famous street artists including Shepard Fairey, MISTER CARTOON, Estevan Oriol and Ozzie Juarez with BBC News, BBC Radio 4, BBC World service and The Sunday Times Travel as well as securing a number of media to attend the exhibition.
KidZania London
KidZania was a realistic mini city for children based in London’s Westfield’s Shepherd’s Bush where children could engage in realistic role-play experiences that enable them to learn, play, earn and grow.
Understanding that children can only aspire to what they know, we worked with KidZania in 2023 to highlight the importance of allowing children to explore a wide range of future career options in a fun and engaging way, highlighting how they can help to make the world a better place.
This included developing a series of creative campaigns and promoting a number of events around key calendar moments - including the Summer Karnival, Fight Your Fears experience at Halloween, the Dream BIG Careers Festival and Elfmas.
During our time working with KidZania we secured 145+ pieces of coverage, with highlights including the Metro, Evening Standard, The Sun, Time Out London and First News.
Australian Trade & Investment Commission
Austrade is the Australian Government’s trade, investment and education promotion agency which we have worked with on a project basis since 2022 to help promote the Free Trade Agreement between Australia and the UK, which came into effect in mid-2023.
After taking time to understand Austrade and its partner stories we uncovered how the country is harnessing revolutionary technology to innovate sustainable practices in the food and drink industry (everything from traceability to AI powered technology to reduce wastage in vineyards). We also identified the unique tastes of Australia (from lime caviar to the ‘wagyu of the sea’, Glacier51 Toothfish) and the unique Indigenous ingredients that will be arriving on UK shores to complement British produce.
We then created 2-3 strong story angles with supporting data points that would capture media attention. We pitched in interviews with the Deputy High Commissioner and Trade & Investment Commissioner, around key food and drink trade shows including IFE and SIAL.
The objective was to secure introductions to key trade titles, coverage and byline opportunities and since working together, have delivered interviews and coverage in The Caterer, New Food Magazine, Drinks Business, FoodBev, Natural Product News and Food Matters Live to name a few.
Nomadic
Nomadic is a ‘restaurant without walls’ experience hidden in a beautiful woodland north of London.
Each experience begins with a foraging tour of the local forest where guests learn about nature’s edibles including the variety of mushrooms before the foraged ingredients are incorporated into a feast over the fire.
During our time working together on a project basis, we kick-started with a storyline and messaging workshop where we uncovered that Nomadic sources 90% of its ingredients within a five mile radius, operates a no dig garden and upcycles fallen trees into feasting tables and chopping boards. With this in mind we created story angles to talk about its focus on sustainability and highlighted the ‘forage to fork’ trend.
Press trips and coverage were secured with the likes of Sheerluxe, Harper’s Bazaar, Red Magazine, Daily Telegraph and Stir It Up.
Wildfitness
Wildfitness runs a series of ‘rewilding’ retreats across Europe to help people reconnect back to their evolutionary roots. At the heart of the Wildfitness philosophy lie three pillars: ‘wild living’ which involves improving sleep and learning to listen to the body; ‘wild food’ which prioritises eating in-season, fresh and organic produce; and ‘wild movement’ which involves the use of the natural landscape as a ‘gym’.
Our partnership with Wildfitness was aimed at raising awareness of its transformative Menorcan retreats in 2023 and shedding light on the impact of the Wildfitness lifestyle.
Central to our strategy was positioning Head Coach & Owner, Hannah Beadle, as a fitness authority advocating for a shift in the way we treat our bodies. Hannah championed the ethos of ‘rewilding’ ourselves through simple, yet powerful, daily tweaks - prioritising restful sleep, using the natural environment as our ‘gym’ and fuelling ourselves with nutritious food.
We also pitched the upcoming retreats to Menorca into roundups featuring the best fitness trips of 2023.
Coverage was secured in Sheerluxe, i newspaper, Hip & Healthy, Evening Standard, The Times and Country & Townhouse, with a number of relationship introductions for the brand for future press trips with The Daily Telegraph, Times and loveExploring.
Home Farm
Home Farm is set amongst 150 acres of private woodland and historic parklands on The Aldenham Estate in Hertfordshire.
We have worked with Home Farm Glamping for three years and helped them launch At Home Farm Live - a cultural season of intimate events and residencies that allowed guests to enjoy an overnight stay complete with a 'mini' festival experience.
Since working together, we have helped Home Farm define its brand proposition, identify its key messages and establish a cohesive strategy and launch plan for At Home Farm Live.
We developed storylines, media materials and set up press tours of the Estate’s tree planting initiatives and re-wilding days - helping to profile its ambitious conservation work.
In the launch season alone, we secured 90 pieces of coverage including Metro, ELLE, The Times, Daily Telegraph, The Guardian and Clash Magazine.
